AXBOROT BIZNESINI RIVOJLANTIRISH TENDENSIYALARI VA MARKETINGIGA YONDASHUVLAR
Аннотация
Iqtisodiyotning ushbu tarmogʻining jadal rivojlanishiga qaramay, yangi turdagi axborot mahsulotlari va xizmatlari (AMX) evolyutsiyasi, milliy xususiyatlarni hisobga olgan holda dasturiy mahsulotlar yaratish, ularni iqtisodiyotning turli sohalarida joriy etish, mahalliy AMX bozori rivojlanish uchun innovatsion marketing yechimlarini topish, elektron hukumat, elektron tijorat, axborot jamiyatini yaratish muhim yoʻnalishlar hisoblanadi.
Библиографические ссылки
Kotler P. (2001). Marketing Management. Pearson.
Tapscott D. (1996). The Digital Economy: Promise and Peril in the Age of Networked Intelligence. McGraw-Hill.
Rogers D. (2016). The Digital Transformation Playbook: Rethink Your Business for the Digital Age. Columbia University Press.
Drucker P. (1993). Post-Capitalist Society. Harper Business.
Zuboff, S. (2019). The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. PublicAffairs.
Brynjolfsson, E., & McAfee, A. (2014). The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies. W. W. Norton & Company.
Chesbrough, H. (2003). Open Innovation: The New Imperative for Creating and Profiting from Technology. Harvard Business Review Press.
