USE OF ENGLISH WORDS IN ADVERTISING AS A FORM OF PROVERBS
Keywords:
English, Americanism, globalization, brand.Abstract
This article describes the specifics of using anglicisms in advertising. The main task of advertising is to draw people’s attention to a product or service, so using anglicisms in it is an integral part of any company’s success.
References
http://evarist.narod.ru/text12/16.htm Article "Pragmatic features of advertising texts"
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http://www.textfighter.org/text12/16_globalizatsii_naprimer_yazyika_12.php
http://www.textfighter.org/text12/16_globalizatsii_naprimer_yazyika_12.php
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