CUSTOMER SATISFACTION WITH TRAVEL SERVICES IN UZBEKISTAN

Аннотация

The tourism industry consists of a few different sectors, including travel, hospitality, and visitor services. In each of these sectors, there are a number of individual businesses that have tried to measure customer satisfaction as part of their quality assurance programs. This is becoming more common as the industry recognizes the importance of quality issues is an increasingly competitive environment. In addition, travel services play a fundamental role in the development of Uzbekistan`s tourism sector, and they face intense changes in their competitive environment. “A satisfied customer is one who will continue to buy from you, seldom shop around, refer other customers and in general be a superstar advocate for your business.” (G. Ciotti). Tourist satisfaction is considered the most important factor in tourism research because it also plays an important role in attracting and retaining tourists. In this context, the main purpose of this investigation is to identify and evaluate those elements and measurements that determine customer satisfaction with the services offered by travel agencies in country.