THE USE OF SLOGANS IN ADVERTISEMENTS IN FRENCH AND UZBEK
Аннотация
A slogan is a catchy slogan or phrase that is used as an advertising repetition to persuade a specific audience of information about a product or service. The Oxford English Dictionary defines a tagline as "a short and catchy or memorable phrase used in advertising." Sometimes an advertising slogan can be an independent advertising text, since the entire text can consist only of the advertised name of the product and the accompanying slogan. At the same time, the advertised together with its name also represents the main meaning of the concept of advertising. That's why we found it necessary to focus on French and Uzbek slogans in this article.
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