HOTEL BRAND IDENTITY. WHAT IT SHOULD BE
Keywords:
style,concept,classic,marketing,corporate,corporate,element,brand,decor,design.Abstract
An important stage in the development of the concept is the right choice of corporate identity of the hotel. In this article I would like to characterize the corporate identity of hotels, as corporate identity is the basis for the formation of the image of any organization. In this case we will consider the corporate style of hotels, which implies the use of uniform design principles for interiors, for all forms of advertising and all types of documentation.
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