MEANS OF VERBAL INFLUENCE IN ADVERTISING DISCOURSE
Keywords:
lexical means, linguistic play, allusion, epithets, affiliation.Abstract
Currently, an increasing number of researchers and advertising creators are paying attention not only to the non-verbal characteristics of advertising, such as its colorfulness, size, etc., but also to the verbal characteristics, i.e. the linguistic means used in advertising, the features of constructing advertising texts, etc. The aim of this thesis is to identify the ways of lexical influence most commonly used in English-language outdoor advertising discourse.
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