CONCEPTUAL BLENDING OF MYTHOLOGEMES WITH THE CONCEPTS USED IN MODERN LIFE
Keywords:
mythologeme, myth, cognitive integration, generic space, conceptual blending, the blend.Abstract
The perception and interpretation of the mythologemes occurs in different way for each person according to the national world picture. The article shows a cognitive analysis of lexical features of mythologemes in the example of famous brands and logos, which makes it possible to assess the integration of mythologeme into new concepts connected with daily life.
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