THE LANGUAGE OF THE MEDIA IN MODERN SOCIETY
Keywords:
Mass media, language, clickbait, attention economy, multimedia storytelling, algorithmic personalization, social media language, fact-checking, branding, instantaneous reporting.Abstract
The language of mass media in modern society plays a critical role in shaping public discourse, disseminating information, and influencing public opinion. This article examines various aspects of media language, including clickbait and attention economy, multimedia storytelling, algorithmic personalization, social media language, fact-checking initiatives, branding and voice, instantaneous reporting, cross-cultural communication, data privacy and security, and interactive journalism. It also explores emerging trends such as citizen journalism, mobile journalism (MoJo), solutions journalism, cross-platform integration, podcasting and audio journalism, local and hyperlocal journalism, long-form journalism, engaging headlines and social sharing, media literacy and critical analysis, and ethical considerations. By analyzing the language choices employed in the media, this article sheds light on the evolving nature of media communication and its impact on society.
References
Altheide, D. L. (2013). The mass media and terrorism. Discourse & Communication, 7(2), 157-180.
Croteau, D., & Hoynes, W. (2014). Media/society: Industries, images, and audiences. Sage Publications.
Esser, F., & Strömbäck, J. (Eds.). (2014). Mediatization of politics: Understanding the transformation of Western democracies. Palgrave Macmillan.
McQuail, D. (2010). McQuail's mass communication theory. Sage Publications.
Couldry, N. (2012). Media, society, world: Social theory and digital media practice. Polity Press.
Tuchman, G. (1978). Making news: A study in the construction of reality. Free Press.
Van Dijk, T. A. (1998). Ideology: A multidisciplinary approach. Sage Publications.
Castells, M. (2009). Communication power. Oxford University Press.
Hjarvard, S. (2008). The mediatization of society: A theory of the media as agents of social and cultural change. Nordicom Review, 29(2), 105-134.
Jenkins, H. (2006). Convergence culture: Where old and new media collide. NYU Press
Wardle, C., & Derakhshan, H. (2017). Information disorder: Toward an interdisciplinary framework for research and policy making. Council of Europe report.
Chadwick, A. (2017). The hybrid media system: Politics and power. Oxford University Press.
Papacharissi, Z. (2014). Affective publics: Sentiment, technology, and politics. Oxford University Press.
Lippmann, W. (1922). Public opinion. Harcourt, Brace and Company.
Sheraliev, B., Kayumova, Y., Allayarov, S., Rozimov, A., Komilova, D., Urmonova, D., & Peng, Z. (2022). Length–weight relations of 14 endemic and indigenous freshwater fish species (Actinopterygii) from the Aral Sea basin, Uzbekistan. Acta Ichthyologica et Piscatoria, 52(4), 239-243.
Qayumova, Y., & Urmonova, D. (2023). EXCLAVAS OF UZBEKISTAN-COMPARATIVE ANALYSIS OF THE ICHTIOFAUNALS OF SHAHIMARDAN AND SOKH. Scientific Journal of the Fergana State University, 29(4).
Ibodullayevich, B. U., & Muzaffarovna, K. M. (2023). PRACTICAL BASICS OF STUDYING THE COMPARISON OF PUNS, SLANG, IDIOMS AND SARCASM IN ENGLISH AND UZBEK LANGUAGES. Journal of Academic Research and Trends in Educational Sciences, 2(1), 108-111.
Sheraliyev, B., Urmonova, D., & Azamov, O. (2023). COTTUS SPINULOSUSKESSLER, 1872 (TELEOSTEI: COTTIDAE) POPULYATSIYALARI ORASIDAGI GENETIK FARQLANISH. Scientific journal of the Fergana State University, (4), 88-88.
Qayumova, Y., & Urmonova, D. (2023). EXCLAVAS OF UZBEKISTAN-COMPARATIVE ANALYSIS OF THE ICHTIOFAUNALS OF SHAHIMARDAN AND SOKH. Scientific Journal of the Fergana State University, 29(4).
Nazirovich, A. U. (2022). TURIZMGA OID ATAMALARNING LINGVOKULTUROLOGIK XUSUSIYATLARI. Conferencea, 256-258.
qizi Tojiboyeva, M. S., & Pakirdinova, S. A. (2022). KONSEPT-TIL VA MADANIYAT OLAM MANZARASINI IFODALOVCHI VOSITA. Educational Research in Universal Sciences, 1(6), 290-293.
Tojiboyeva, M. S. Q. (2022). SEMANTIC DIVISION OF TOURISM TERMINOLOGY. Scientific progress, 3(6), 116-119.
qizi Tojiboyeva, M. S., & Kuchqorova, M. Y. (2023). PHRASEOLOGICAL UNITS DENOTING THE CONCEPT OF WISDOM. GOLDEN BRAIN, 1(6), 52-55.
Tojiboyeva, M. S. Q. (2022). SEMANTIC DIVISION OF TOURISM TERMINOLOGY. Scientific progress, 3(6), 116-119.
