MODERN METHODS IN TRANSLATION STUDIES
Keywords:
communicative-functional approach, information technologies, localization, internationalization, transcreationAbstract
The principal goal of the article is to substantiate the idea that a wider application of some forms of translators’ activities does not necessarily entail development of new concepts and approaches to translation. To achieve this goal, the following tasks have been solved: the main approaches to translation specified in European Translation Studies and their provisions have been considered, new trends in translation including the wider use of information technologies and expansion of the areas in which new forms of translation/interpreting are used have been analyzed, definitions of localization as translators’ activity together with substantiation of the distinction between localization and translation have been considered. Moreover, the article provides analysis of definitions of transcreation, transadaptation and transculturation viewed by some scholars as special strategies aimed at bridging the gap between cultures and adapting a text to recipients belonging to another culture.
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