DIGITAL ECONOMY: A NEW REALITY OF SUSTAINABLE DEVELOPMENT IN A PANDEMIC.

Abstract

The COVID-19 pandemic has made significant changes in the lives of millions of people around the world and in economic relations. Temporary stoppages of production, logistics and commercial processes were observed. Many companies temporarily transferred their employees to remote work mode, some of them began to think about such changes in the long term. In the first half of 2020, Internet usage in the world increased by 50-70%.

In conditions of quarantine restrictions, automation and digitalization of business is a key factor in minimizing production losses. Thus, companies that have carried out business transformation are now able to provide an acceptable level of production and maintain a position in the market. As a result, despite the high level of popularity of the digitalization trend in business, the demand and relevance of effective measures for digital transformation is increasing.

The article is devoted to the key trends in the development of the digital economy in the context of a pandemic. Within the framework of the article, the principle of digital transformation of the economy and industry is revealed, with a focus on the elements of digitalization of individual business processes. Also in the framework of the work, the advantages of automation and digitalization of key industrial processes in production in the context of a pandemic are presented. The key task of the article is to determine a set of effective measures for the formation of roadmaps and strategies for the digital transformation of business.