MIJOZLAR XULQ-ATVORINING KOMPANIYA FOYDASI USTIDA TA'SIRI

Authors

  • Mamajonova Shaxrizoda FarPI, 74-20M guruh talabasi

Keywords:

mijozlarning xulq-atvori, kompaniya foydasi, mijozlar ehtiyojini qondirish, sodiqlik, ushlab turish, advokatlik, moliyaviy samaradorlik.

Abstract

Ushbu maqola mijozlar xatti-harakatlarining kompaniya foydasiga ta'sirini o'rganadi va mijozlar harakatlari va moliyaviy natijalar o'rtasidagi dinamikani o'rganadi. Mijozlarning xatti-harakati va kompaniya foydasi o'rtasidagi o'zaro bog'liqlikni tahlil qilib, ushbu maqola bugungi raqobat bozorida rentabellikni oshirishning samarali strategiyalari haqida tushuncha beradi.

References

Kumar, V., & Reinartz, W. (2016). Creating enduring customer value. Journal of Marketing, 80(6), 36-68.

Rust, R. T., Lemon, K. N., & Zeithaml, V. A. (2004). Return on marketing: Using customer equity to focus marketing strategy. Journal of Marketing, 68(1), 109-127.

Verhoef, P. C., Neslin, S. A., & Vroomen, B. (2007). Multichannel customer management: Understanding the research-shopper phenomenon. International Journal of Research in Marketing, 24(2), 129-148.

Reichheld, F. F. (2003). The one number you need to grow. Harvard Business Review, 81(12), 46-54.

Downloads

Published

2024-04-06