THE CONCEPT OF INTERCULTURAL COMMUNICATION
Keywords:
the concept of intercultural communication, system of conscious and unconscious rules, norms, values, structures, artifacts, informative, affective-evaluation, recreational, persuasive, ritualAbstract
The article is about the concept of intercultural communication. Originally, the so-called classical understanding of culture as a more or less stable system of conscious and unconscious rules, norms, values, structures, artifacts - national or ethnic culture - was used to describe intercultural communication.
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