METHODS OF AVOIDING ADVERTISING IN SOCIAL NETWORKS OF RESPONDENTS IN UZBEKISTAN
Keywords:
Empirical studies, advertising methods, social networks, espondent, behavior, mechanism.Abstract
The article presents the analytical data of the research materials on advertising methods in social networks of respondents in Uzbekistan.References
Bang, H.J., Lee, W.-N., 2016. Consumer response to ads in social network sites: an exploration into the role of ad location and path. J. Curr. Issues Res. Advertising 37(1), 1–14.
Hyejin Bang, Jooyoung Kim, Dongwon Choi, (2018). Exploring the Effects of Ad-Task Relevance and Ad Salience on Ad Avoidance: The Moderating Role of Internet Use Motivation, Computers in Human Behavior
Bleier, A., Eisenbeiss, M., 2015. Personalized online advertising effectiveness: the interplay of what, when, and where. Market. Sci. 34 (5), 669–688
Duff, B. R., and Faber, R. J. (2011). Missing the mark. Journal of Advertising,40(2), 51-62.
Fan, S., Lu, Y., Gupta, S., 2017. Social media in-feed advertising: the impacts of consistency and sociability on ad avoidance. PACIS 2017 Proc. 190.
Pieters, R., and Wedel, M. (2004). Attention capture and transfer in advertising: Brand, pictorial,
and text-size effects. Journal of Marketing, 68(2), 36-50
Speck, P.S. and Elliott, M.T., (1997). Predictors of advertising avoidance in print and broadcast media. J. Advertising 26 (3), 61–76.
Friestad, M. and Wright, P. (1994). The persuasion knowledge model: how people cope with persuasion attempts. J. Consumer Res. 21 (1), 1–31.
Becker-Olsen, K.L., 2003. And now, a word from our sponsor–a look at the effects of sponsored content and banner advertising. J. Advertising 32 (2), 17–32
Edwards SM, Li H, Lee JH. Forced exposure and psychological reactance: antecedents and consequences of the perceived intrusiveness of pop-up ads. J Advert 2002;31(3):83–95.
Schumann DW, Petty RE, Clemons SD. Predicting the effectiveness of different strategies of advertising variation: a test of the repetition-variation hypotheses. J Consum Res 1990;17(2):192–202.
Jung, A.-R., 2017. The influence of perceived ad relevance on social media advertising: an empirical examination of a mediating role of privacy concern. Comput.Hum. Behav. 70, 303–309.
Evert Van den Broeck and Karolien Poels (2000). An experimental study on the effect of ad placement, product involvement and motives on Facebook ad avoidance. Elsevier
Ferreira, Carlos; Michaelidou, Nina; Moraes, Caroline and McGrath, Michelle (2017). Social Media Advertising: Factors Influencing Consumer Ad Avoidance. Journal of Customer Behaviour, 16(2) pp. 183–201.
Cho H., and Cheon, H.J. (2004). Why do people avoid advertising on the Internet? Journal of Advertising, 33(4), 89-97
Rojas-Méndez, J.I., Davies, G., & Madran, C. (2009). Universal differences in advertising avoidance behavior: A cross-cultural study. Journal of Business Research, 62(10), 947-954.
Sãvulescu, R., 2011. Brand talk on Facebook-a new challenge in marketing communication. Rom. J. Commun. Public Relat.
Siddarth S, Chattopadhyay A. To zap or not to zap: a study of the determinants of channel switching during commercials. Mark Sci 1998;17(2):124–38.
Smock, A.D., Ellison, N.B., Lampe, C., Wohn, D.Y., 2011. Facebook as a toolkit: a uses and gratification approach to unbundling feature use. Comput. Hum. Behav. 27(6), 2322–2329.
Zufryden FS, Pedrick JH, Sankaralingam A. Zapping and its impact on brand purchase behavior. J Advert Res 1993;33(1):58–66.
